Social Commerce Seller

What Is Social Commerce? Social commerce means selling directly through Instagram, Facebook, TikTok, and WhatsApp instead of paying for a physical shop or heavy marketplace fees. Pakistani buyers trust video demos, influencer-style posts, and quick WhatsApp replies. For importers, this model lets you test products with minimal overhead — perfect when capital is under Rs. 100,000. Products That Work on Social Kitchen gadgets, beauty tools, LED lights, phone holders, and "problem solver" home items perform well in short videos. Show the product working in 15–30 seconds; Urdu/English captions increase reach. Setup Checklist 1. Create a business Instagram + Facebook page and WhatsApp Business account. 2. Import or locally source 20–50 units of one winning product. 3. Shoot simple reels with phone camera — before/after works best. 4. Offer COD through Leopard, TCS, or PostEx partners. 5. Reply within minutes on WhatsApp — speed builds trust in Pakistan. Paid Ads (Optional) Start with Rs. 500–1,000/day Facebook/Instagram ads targeting Pakistan, ages 22–45, interests in online shopping and Daraz. Track cost per message or purchase before scaling. Growth Path Once a product sells consistently on social, list it on Daraz for extra volume or scale imports for wholesale to other resellers.